JMWILLIAMS CONTRACTORS
BRIDGING PERCEPTION & TRUTH
How do you change an opinion about a profession?
Turn skepticism into satisfaction.
TAGLINE & OVERVIEW
PEOPLE BEFORE PLANS
JMWilliams is a general contractor and building company that is different than most. Our leadership, business approach, and open-book methodology allow us to provide an unexpected level of service, construction management, and design-build product.
We understand that it is people who build buildings. Planning, design, and products are all components of construction, but the most important part is the people. From investors to contractors, there are many voices and many needs. That’s why it’s important to choose the right partner.
There is more than brick and mortar in buildings.
WORK SNAPSHOT
Brand Positioning
Messaging
Stakeholder Messaging
Visual Identity
Website Design
Office Collateral
ROSWELL UNITED METHODIST CHURCH
BRIDGING PERSPECTIVES & REALITIES
How do you invite people to experience your place of faith?
Move from a place for us to a place for everyone.
TAGLINE & OVERVIEW
A PLACE OF COMMUNITY AND FAITH
RUMC is a Roswell, Georgia-based United Methodist Church. Yet, we’re not “just a church,” or somewhere you go on a Sunday morning. We are a place of community and faith for all people of all ages and desire to impact the lives of people inside and outside of our doors.
We believe that all good stems from Jesus Christ—the Reconciler to God. The One who is beyond our understanding and time, yet meets us each individually—every day—within our own lives and circumstances. And we want to help people understand, experience, and celebrate this beautiful, central truth.
At RUMC, we offer a variety of worship and community experiences; care and counseling services; and opportunities to learn and serve. To help people live a Christ-centered life. For God’s glory, the wellbeing of their lives, and their compassion for others.
WORK SNAPSHOT
Focus Groups
Vision-casting
Brand Positioning
Messaging
Stakeholder Messaging
Visual Identity
Creative Direction
Internal Models
External perspectives
CRU
BRIDGING TALKING & BEING
How do you share your faith in today’s world?
Create a relational connection,
not a spiritual chasm.
TALGINE & OVERVIEW
FOR THE GOOD OF THE CITY
Our cities are filled with thousands of people who share a sidewalk but don’t share their lives. We may not know each other, but we’re probably more alike than we think. It only takes an honest conversation to find what we have in common.
We realize there is something we can learn from everyone we meet. So we listen. We open our ears and our eyes to uncover the needs of our city. From needing a friend to needing a meal, we want to discover ways we can all come together to make our a city better place.
Cru CITY is a group of imperfect followers of Jesus who live in the city and serve its people. Our desire is to build up others, cultivate relationships, and grow a community that wants to come together for the good our city.
WORK SNAPSHOT
Qual / Quant Research
Brand Positioning
Persona Development
Messaging
Ministry Model
Executive Presentation
Project Partners: Local Industries and Patternista
PREPARE TO LAST
BRIDGING HILLS & VALLEYS
How do you foster the relationship amid marriage's ups and even it's downs?
Have couples experience joy amid the imperfections of marriage.
TAGLINE & OVERVIEW
BEGIN MARRIAGE TOGETHER
When a couple is deeply in love, marriage is often the next step. What most don’t realize is that marriages are made way after the wedding. You see, while marriage is full of happy anniversaries, having children, and other big events, it is mostly built on smaller moments—moments of hand holding and laughter—and those more challenging. It is in these moments that we see how marriage is made up of two imperfect individuals.
Challenging moments are not to be avoided but rather embraced. If couples know how to walk together through the imperfect realities of marriage—to make the most of those many small moments—they will experience greater joy in marriage.
At Prepare to Last, we believe that longstanding relationships are built, and true love is experienced within the imperfect realities of marriage. As a result, we offer couples guidance to help them embrace the imperfections in life and each other, so they may build a strong, fulfilling marriage.
WORK SNAPSHOT
Brand Positioning
Competitive Audit
Messaging
Visual Identity
Art Direction
Brand Use Guidelines
CREATIVE CABINETS
BRIDGING FEARS & PRIDE
How do you build customer confidence within an industry of unknowns?
Provide beautiful experiences as you design beautiful homes.
TALGINE & OVERVIEW
YOUR HOME. MORE BEAUTIFUL
We understand the importance of your home. It is not only a gathering place for family and friends, but it is where you live, work and play. At Creative Cabinets, we believe that a room’s design and functionality can add to the everyday enjoyment and sense of pride you have in your home.
Of the rooms in your home, the kitchen and bath are two of the most utilized, and they require an extra level of attention. But when it comes to designing or refinishing these rooms, it can be an enormous task if you choose to go it alone. We are here to help.
By using industry-leading processes and products, detailed craftsmanship, and a level of communication and care, we make sure you have the kitchen or bath you desire.
At Creative Cabinets, we make your home more beautiful.
WORK SNAPSHOT
Brand Positioning
Messaging
Visual Identity
Art Direction
Brand Use Guidelines
Collateral
HULLCO
BRIDGING INTERNAL & EXTERNAL
How do you share the heart behind the work you do?
Incorporate doing good into doing good work.
TALGINE & OVERVIEW
MAKING IT BETTER
The way we do things is uncommon. At Hullco, we are passionate about impacting our customers and the places they live. For more than 30 years, we’ve provided a level of service that is different than the rest. And, when you’re from Tennessee, that means something special.
Hullco assures quality in our purpose, people, and product in order to deliver an unprecedented level of service across all of our business units, both for our customers and our community.
We believe that doing the job right far outweighs just doing the job. At Hullco, we make it better for you.
WORK SNAPSHOT
Brand Positioning
Messaging
Visual Identity
Brand Use Guidelines
Executive Presentation
Company Rollout