General Mills was launching a new online promotion website that would feature their Fresh Savings event as the inaugural promotion event. Fresh Savings was designed to bring perimeter store shoppers into the center store via "complementary" meal solutions which combined perimeter "fresh" items with center store items and incorporated savings on the meal solutions. I provided creative direction, developed the branding and assets, and worked closely with the studio design and digital teams to activate the event on and offline components.
In 2013, the Accentuates concept was created as a pitch to help bolster grocery sales within Target stores by bringing the Target "wink" to shoppers via a unique kitchen product offering that has been designed and customized by famous fashion or art visionary.
Partnered with Atlanta-based Vargas & Amigos to develop a perspective on visually marketing to the Hispanic audience. The intended use was to quickly ground a design team in specifics around this demographic. The Guide provides a quick glimpse at the target market, the importance of the visual, and regional color palette options.
In 2013, the Entrée Chic concept was created as a pitch to help bolster grocery sales within Target stores by bringing the Target "wink" into grocery through food and fashion experts who apply a chic, inspired spin on easy meal solutions.
JMWilliams contractors were looking to rebrand their company. They wanted to stand out from the crowded southeastern construction space. I modernized their logo, incorporated a color pallet to differentiate them from their competition, and repositioned their brand to help remove the skepticism that many people have regarding general contractors. Repositioning them to put people before plans.
Worked with Constellation Brands to help promote their Clos Du Bois sponsorship of the BB&T Atlanta Open. Point of sale was featured in Sam's Club. And I even wrote the catchy headline.
Customized a Back to School event specific to Publix stores. Leveraged the Box Tops for Education platform and offered a sweepstakes with a chance to win 100,000 Bonus Box Tops. Sweepstakes entry was via unique code.
Developed logo and creative to support Rally Foundation's sponsorship and promotional fundraising efforts to help raise funds and awareness for childhood cancer research.
The Progresso team was looking to rebrand their Italian Days event at Publix. I provided creative direction, developed the branding and assets, and worked closely with the studio design and digital teams to activate the event's on and offline components.
I've had the privilege to serve on the Rally Foundation for Childhood Cancer Research Board of Directors, and currently the Board of Advisors. In addition, I was able to do some cool stuff to help Rally raise awareness and funding for research.
Okay, when your brother works in one of the coolest bars in Key West and you get to design a couple of t-shirts, you gotta show them off.
For four years, I had the privilege of overseeing the creative development of all event displays, signage, and collateral for the General Mills National Sales Meetings (NSM). The NSM is an event that invites over 600 corporate attendees, and has high-level executive leadership and guest in attendance. This high visibility project required a broad level of work. From truss structures, display booths, and myriad other creative tasks, there were rave reviews from the General Mills brass. In addition to the creative work, I provided on-site direction and client interaction for the event itself. Take a look at some of what was developed for these shows.
